Will is uncannily — and perhaps even psychically — astute. An artist who happens to have a shrink's listening skills and a bartender's wry humor, he is a delight to collaborate with. Creating a website together provided all the joy of creating without the anguish that usually comes with it. Will generated great idea after great idea, and somehow managed to figure out how they all went together. The end result was....wow!
— Daphne Beal, author
Will is full of great ideas and web skills and animation sparks and he also is very fun to collaborate with-- it was a treat bouncing ideas off him and seeing what he came up with. A flying colander! Filled me with delight.
— Aimee Bender, author
Will is smart, funny, cool, easy, and a pleasure. Plus he's a total psychic, which is always helpful. I recommend him and his fantastic creative brain to anyone for anything without hesitation.
— Kimberly Burns, literary publicist
Will translated my work into a visual form that is more beautiful, smarter, and more original than anything I ever could have imagined, while also making a site that really works. It's all so elegant and gorgeous that I kind of want to move into it and live there. He's the best.
— Stacey D'Erasmo, author
I've never met Will. He's a deep voice on a phone in California, possibly not even human. He listens, he interprets, he reacts and you end up with a website that's much more than all those half-baked ideas you threw in his direction. He expresses what you were trying to express, only better.
— Nicholas Griffin, author
Will Amato is TAPPED IN…to internet culture and old movies, literary theory, graphic design, philosophy, punk bands, tennis, performance art, and...somehow, your brain. He has an independent spirit, swingin’ phraseology, good taste, and common sense with a little bit of crazy. He is generous and supportive and super smart and cool, he’ll be your therapist, and your gentle guide to the 21st century hustle of the World Wide Web. And if you get to work at his pad, you can sit in the comfiest lawn chair on the Left Coast.
— Nancy Keystone, artist, writer, theaterical director
Wow. This guy takes a few nebulous ramblings, chews on them, naps on them, runs them through his ingenious-filter, decants them, and inexplicably transforms them into this comprehensive story with these awesome graphics and...what can I say? Will isn't just an inimitable web designer -- he's the personification of coolness: inspired, philosophical, and razor-fucking sharp.
—Bonnie Kozek, author
Will seemed to intuit that most actors overdo everything...and so he designed my website accordingly, and (mostly) kept my actorly ego in check. He was able to take what I wanted and fuse it with his own creativity. For that I am grateful! He is a fantastic artist and I aim to use him for the rest of my career.
— Jay Laisne', actor
Will Amato is a man, a plan, a canal, Panama. I'd trust him with my website.
— Jonathan Lethem, author
William taught me one invaluable lesson - namely 'stop whining'
— Christopher Lissner, artist & poet
Will Amato's brain is just full of good stuff. It is a cornucopia of creativity. Working with him was as easy as finding a magic lamp and making a wish for the perfect website. I think that Will must be something of a mind-reader. He has a way of tapping into your head and pulling out the vision you have sitting there (but can't seem to put into words). And then, the genius part is that what he creates surpasses that thing you imagined in the first place. He is a true artist, a skilled technician, and a serious perfectionist-- this guy won't stop until he gets it just right. Will Amato rules the Wonderland of Websites.
— Andrea Maywhort, writer & teacher
Will Amato is brilliant, and on top of that a flat-out good guy with an impeccable, wild mind, and yet shockingly sane, serene, and measured. His design of my website speaks for itself. Will, you’re the best.
— Bradford Morrow, author
With Will Amato as your web designer you get a person with some pretty great technical chops. But big deal. There are a million punks out there who can slap together some whizbang HTML. The difference is with Will, you're getting an artist. Not just an artist in the sense that his work is really good, or even really creative (though it is)... But a person who elevates the task, adapting and condensing that essence of yourself that you're trying to convey into a succinct, logical, intuitive, and fun analog. And probably the most flattering portraiture you could ever commission.
Will is, in fact, brilliant, and one of the most culturally literate people I know. He's obsessively observant and his nature is to see the connectivity between all avenues of contemporary life. And he'll see the bigger picture in your work as well.
All that... and a guy you'd like to have a cup of coffee with.
— Mitchell Rose, writer, film-maker, impresario
Will Amato is a visual magician - witty, hip and deeply thoughtful. And he even knows his postmodernists!
— Mark Sarvas, novelist and blogger
Will Amato did the impossible: listened to me give an exhaustive description of what I wanted my website to be, then came back with something totally different... and way better than I could have possibly imagined. Working with him was a complete pleasure. He has strong ideas, yet is open to try things. He's funny, reliable and knows his stuff. My only knock against Will is that he works so quickly-- just as I was starting to dig the phone calls and the back- and-forth, my website was finished.
— Maria Semple, novelist and television producer
Will Amato is brilliant. I can't recommend him highly enough, but I'll try: he took my half -- or less-than-half-- cooked idea and turned it into a funny, cool-looking, idiosyncratic, clear website. Working with him was the most painless collaboration I've ever been a part of. Do yourself a favor and work with him.
— Darin Strauss, author